I spoke recently at the In-house Agency Forum (IHAF) about the many ways virtual idea generation is better than in-person. Things like this thing called online disinhibition, it’s asynchronous, it allows creativity to happen in the wild, etc. Worth considering as agencies contemplate moving creative people back to the offices or go hybrid. We don’t want to throw the baby out with the bathwater.

Thanks to the IHAF for recording this.

Will Burns is the Founder & CEO of the revolutionary virtual-idea-generating company, Ideasicle X. He’s an advertising veteran from such agencies as Wieden & Kennedy, Goodby Silverstein, Arnold Worldwide, and Mullen. He was a Forbes Contributor for nine years writing about creativity in modern branding. Sign up for the Ideasicle Newsletter and never miss a post like this. Will’s bio.