Access exactly the right talent.
Sometimes the right people for an idea project aren’t in the building. With IX Original, users have access to all of our Ideasicle Experts. With IX Embedded and IX Concierge, the user has access to anyone in the world, be they our Ideasicle Experts, their own freelancers, or even employees, to be on the creative team. When it’s virtual, you always have the right people.
Eliminate unconscious bias.
Fact is, our personal biases can affect how we perceive other people’s ideas. But when it’s virtual, there are no unconscious biases that get in the way of the team’s creativity because everyone is effectively reduced to a typeface. So it’s all about the ideas unhindered by any biases.
creativity can happen naturally.
There’s no telling when creative inspiration will strike. And it’s not likely to strike within the tight window of an in-person brainstorm. But when the team is working virtually, they simply pull out their phones, post the idea from wherever they are, and the rest of the team is pinged and invited to improve.
Online disinhibition lessens creative fear.
An in-person brainstorm can be intimidating. But less so when it’s virtual. Online disinhibition, or the lack of restraint one feels when communicating online, is horrible for the vitriol of social media, but amazing for creativity because the teams are fearless with their posts.
4 is the magic number on a virtual team.
Who knows what the right number is for an in-person brainstorm? But we have evidence that four is the ideal number of creative people on a virtual creative team. Any more than that and they tend to clam up and feel like they’re on stage. Any fewer and we don’t get the exponential numbers of ideas.
Yes, virtual idea generation doesn’t have to be a hinderance. With Ideasicle X, it’s an accelerant.