We’ve got a budget, we’ve got a strategy, but now what?
This category of ideas is quite powerful for our clients because they not only get media ideas, they get creative ideas within media ideas. It’s like a twofer. The client briefs us on timing, budget, target audience, and then we come up with lots of different creative ways to reach that audience. Maybe it’s a social media campaign where we…or a contest that goes like this…or a user generated content concept that would work like this. Who knows.
And unlike most agencies who make money on the execution of their ideas, we do not. We don’t care if ourideas are free to execute if we think they’ll work for our clients.
Timing: one week (or less) for one round of ideas. Double that for two rounds.
Resources:
Ukraine Campaign: If An Idea Could Start World War 3, An Idea Could Precent It (see entire Ideasicle X process in action)