For immediate release

Ideasicle X Challenges Super Bowl Advertisers In 2024 To Focus On The Idea

Another dismal year of Super Bowl Advertising Has IX taking matters into their own hands.

BOSTON, MA (February 16, 2023): Today, Ideasicle X has launched a promotion entitled, “For The Love Of God, If You're Going To Spend $7M To Run A Super Bowl Spot, Spend $30K On A Great Idea.” Targeted to brands running spots on the 2024 Super Bowl, the company will come up with two rounds of 10+ TV concepts (over 20 total) using its state-of-the-art virtual idea generating platform and four of its A-list advertising creatives. For $30,000 the offering also includes a script for one concept of the client’s choice.

Will Burns, Founder & CEO of Ideasicle X, says the idea came to him while watching the 2023 Super Bowl. “I couldn’t believe I was sitting through yet another year of lame Super Bowl spots. I mean, some were ok, but most were like a high school marketing club wrote them. I knew we had to take matters into our own hands.”

Burns went on to say better ads in the Super Bowl are in everyone’s interest. The network, the NFL, the brands, the viewers who look forward to the ads, and the advertising industry itself who need to maintain this vehicle for showcasing what great creative can be.

both agencies and clients can participate in this promotion.

If you’re a marketer working directly with Ideasicle X, getting 20+ ideas from Ideasicle X creative talent is insurance against your agency perhaps missing the mark. If you’re an agency, getting the creative boost of 20+ ideas when your talent is stretched on other client business.

Burns explained, “All we want are more and better ideas in the world. That’s it. We do this kind of thing all year round, but right now we want to focus on the traditional Holy Grail of advertising media, the Super Bowl. Something had to be done.”

About Ideasicle X

Ideasicle X is the first software platform designed from the ground up specifically for idea-generation for teams of four working remotely. With a Subscription to our virtual platform you can choose any four talents to mentally collide, spark each other, and build upon each other’s ideas. With our ProXy Service, we do it all for you. Ten years in development, the model we have pioneered is changing the way advertising agencies and clients work with freelance creative talent and with their employees. Founder and CEO, Will Burns, is an advertising veteran from such creative agencies as Wieden & Kennedy, Goodby Silverstein & Partners, Mullen and Arnold. More at www.ideasiclex.com.

For media inquiries, please contact: Will Burns, (617) 304-3268, willb@ideasiclex.com