For immediate release

Ideasicle X Targets Start-up Community With ‘Brand Essentials’ Bundle

Virtual idea generation firm applies its world-class advertising talent to develop brand ideas for start-ups.

BOSTON, MA (May 17, 2023): Today, Ideasicle X has announced a new product bundle designed specifically for start-ups called “The Brand Essentials Bundle.” The bundle includes three separate but essential elements of branding: the focus and unifying inspiration of a brand idea/tagline, a manifesto to help socialize the brand idea, and go-to-market ideas to get the word out. And the idea firm is offering this bundle at 20% off the amount they would charge individually for all three ($36,000 vs $45,000).

one project informs and inspires the next.

The bundled process begins with a call where the start-up leadership briefs an Ideasicle X strategist about the company, its products/services, its ambitions, competition, and anything else relevant. The strategist will then prepare a creative brief reflecting the essence of the company and recruit a team of four Ideasicle Experts. These four will remain intact for the entire trilogy of the Brand Essential Bundle. The strategist will utilize the Ideasicle X SaaS platform to manage the idea generating process virtually. And will execute the projects in a cascading fashion, where the approved idea from the first informs the second project, and the second informs the third.

According to Ideasicle X CEO, Will Burns, despite the up front costs associated with the Brand Essentials Bundle companies will dramatically increase marketing efficiencies over time. “All brands need a powerful, single-minded brand idea to galvanize all the company’s marketing activities. Don’t try to be known for ten little things, be known for one big thing that is differentiating and motivating to the marketplace. Without a brand idea a company is left with random acts of marketing that add up to nothing. We want to help start-ups get off on the right foot.”

A core competency of Ideasicle X.

Ideasicle X has completed brand idea projects for countless companies, including Rogerson Communities, MassPay, Seybert’s Billiards, and many more. It’s what Burns calls the company’s core competency, while not charging hundreds of thousands of dollars for the service.

“There is nothing more valuable in marketing than the brand idea. As such, our creative teams are extremely motivated to work on these projects. And our virtual model massively reduces overhead and, with four rock-star creatives on your team, amplifies idea generation.”

Burns claims there’s no other way to get creative people this famous within the advertising community to generate something this valuable to a company for this price.

To inquire, companies are asked to email or call Will Burns: (e) willb@ideasiclex.com, (ph) 617-304-3268.

About Ideasicle X

Ideasicle X is the first software platform designed from the ground up specifically for idea-generation for teams of four working remotely. With a Subscription to our virtual platform you can choose any four talents to mentally collide, spark each other, and build upon each other’s ideas. With our ProXy Service, we do it all for you. Ten years in development, the model we have pioneered is changing the way advertising agencies and clients work with freelance creative talent and with their employees. Founder and CEO, Will Burns, is an advertising veteran from such creative agencies as Wieden & Kennedy, Goodby Silverstein & Partners, Mullen and Arnold. More at www.ideasiclex.com.

For media inquiries, please contact: Will Burns, (617) 304-3268, willb@ideasiclex.com