For immediate release

Ideasicle X Announces New Client Team Functionality 

Ideasicle X now allows job organizers to invite idea directors and observers to live idea jobs.

BOSTON, MA (August 25, 2022): Today, Ideasicle X announces a new feature to the Ideasicle X platform that will give job Organizers of idea projects the power to invite Observers (view only) and Idea Directors (full permissions) to each idea project. This feature means that Organizers are no longer working alone on the client side, but can invite team members to engage with the creative teams of four working on the project or just view the idea activity passively as an FYI.

Will Burns, Founder & CEO of Ideasicle X, says the idea came from customers. “What we heard from most customers is they want one person responsible for setting up jobs, inviting teams, uploading the briefs, and handling the freelance payments (if any), and another person (like the creative director or strategist) to actively monitor the ideas as they’re posted, post comments and course corrections, as necessary, and generally be an active participant on the live job. And still others who may just want to observe the job as it unfolds, but not necessarily engage. Today, Organizers can do all of that.”

Burns said most of the beta testers and early customers, including 180/NY, White Rhino, North, and Lucky Generals, influenced his decision to build this new functionality.

Implications of this new feature means for Ideasicle X users.

Ideasicle X now has the following options for its “Client Team”:

  1. ORGANIZERS - owns the Ideasicle X Command Center, can start new jobs, invite teams, upload briefs, pay any freelancers, track freelance budgets, and invite Observers and Idea Directors into live jobs.

  2. OBSERVERS - invited to a live job by an Organizer with “view only” permissions, so they can see what’s getting posted, but are invisible to the Idea Team. Up to three are allowed.

  3. IDEA DIRECTORS - invited to a live job by an Organizer with the same permissions as the Idea Team, so they can post ideas, post comments to ideas, and generally “direct” the teams. Only one is allowed.

MORE POWER TO THE ORGANIZERS WHILE PROTECTING THE DELICATE CREATIVE PROCESS.

This three-tiered solution allows the customer to involve more of their team in the idea-generation process, but does so in a way that doesn’t disrupt the delicate creative process of the virtual Idea Team of four. The Ideasicle X model was designed for four creative people for a reason. Any more than that (plus an Organizer) and they’ve found the team tends to feel “on stage” and more likely to clam up. Any less than that and they found a user can lose the exponential effect, the flurry of 30-40-50 ideas per session that come from four perspectives colliding.

The Organizers were already able to course-correct the team if they go astray. Now they can invite their creative director to do the same and take a back seat themselves. And because the Idea Director can fully engage with the team, only one is allowed to preserve the intimacy of the team.

The Observers are invisible to the Idea Team, so will not disrupt the mojo of the team in any way. Up to three flies can be invited per job.


 About Ideasicle X

Ideasicle X is the first software platform designed from the ground up specifically for idea-generation for teams of four working remotely. A virtual platform where any four talents of your choosing mentally collide, spark each other, and build upon each other’s ideas. Ten years in development, the model we have pioneered is changing the way advertising agencies work with freelance creative talent and with their employees. Founder and CEO, Will Burns, is an advertising veteran from such creative agencies as Wieden & Kennedy, Goodby Silverstein & Partners, Mullen and Arnold. More at www.ideasiclex.com. 

For media inquiries, please contact: Will Burns, (617) 304-3268, willb@ideasiclex.com

 
 
 

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