Case study

 

Rogerson Communities develops and manages affordable housing, assisted living/memory care, adult day health for older adults. After our immersion sessions, Ideasicle X came up with 20 different taglines (over two rounds) that express Rogerson’s truth. We took the feedback from Round 1 and used that in Round 2.

Round 1 Tagline Ideas

(click to expand)

Round 2 tagline ideas

Approved brand Idea

Manifesto

Brand video

Recently we’ve begun working with a production company in Boston to bring to life our manifestos in video form. An even more powerful way to make clear the vibe and essence of the brand. Here’s Rogerson’s brand video.

testimonial