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Three Agencies From Three Countries Produce Three Ideas From Ideasicle X In Support Of Prevent WW3 

Ideasicle X answers the call from Ukraine’s Prevent WW3 effort with twelve ideas, calls for more agencies to step up.

BOSTON, MA (March 16, 2022): Today, Ideasicle X announces that twelve ideas were developed by a team of four Ideasicle Experts using the Ideasicle X virtual idea-generation platform in support of the worldwide calling from a Ukrainian organization calling itself “Prevent WW3.” The Ideasicle X ideas were posted publicly on its X Factor Blog with a call-to-action to other agencies to produce those that resonated most with them. To date, three of the Ideasicle X ideas have been adopted for production by three different agencies in three different countries.

Gargoyle Creative, out of Dublin, Ireland, has agreed to produce the “Imaginary Chicken Kiev” concept. The [isdgroup], a Ukrainian agency and one of those who launched the Prevent WW3 effort, applied for implementation of Ideasicle X’s “Build A New Ukraine” concept, but now [isdgroup] supports this project, which will be implemented by Angry Agency, as they had a similar idea at the same time. And an agency from the USA who wishes to remain anonymous has agreed to produce the “Z” concept. That leaves 9 ideas for other agencies to consider producing.

Will Burns is the Founder & CEO of the virtual idea generation platform, Ideasicle X, whose mantra is “Nothing is unthinkable,” said this of the effort, “I have been so heartened by the response to our ideas and the fact three agencies have stepped up to produce three ideas. The only thing that is truly unthinkable is war, so I pray more agencies will step up and leverage our industry’s tremendous creative resources to help prevent world war three.”

Burns mobilized quickly when he learned of the Prevent WW3 brief, which was posted publicly in February. He assembled a team made up of creative greats Ernie Schenck, Don McKinney, Claudia Caplan, and one Ideasicle Expert who chose to remain anonymous. This team of four were briefed on the platform and within a few days came up with thirty ideas while working together virtually, twelve of which were chosen by Burns for public display. The raw ideas, exactly as they were developed on the platform, were included as PDF links within the description of each idea on the blog post. 

“Z”

“Imaginary Chicken Kiev”

“Build A Stronger Ukraine”

Oksana Gonchar, the Creative Group Head of [isdgroup] agency, based in Kyiv, welcomed the help. “We were so appreciative of the work from Ideasicle X. It is very inspiring for us Ukrainians to see people unite to help us fight evil together. So many talented creators are now offering to help us. But action is the most important thing. No client would tell you that your idea is too risky, too controversial, too grim or has wrong tone of voice. This is a list of great ideas. Just act.”

Any agencies who wish to participate by producing one of the Ideasicle X ideas can indicate as much within the blog post using the short forms embedded with each idea. Production of the ideas are assigned on a first-come-first-served basis.

 About Ideasicle X

Ideasicle X is the first software platform designed from the ground up specifically for idea-generation for teams working remotely. A virtual platform where any four talents of your choosing mentally collide, spark each other, and build upon each other’s ideas. Ten years in development, the model we have pioneered is changing the way advertising agencies work with freelance creative talent and with their employees. Founder and CEO, Will Burns, is an advertising veteran from such creative agencies as Wieden & Kennedy, Goodby Silverstein & Partners, Mullen and Arnold. More at www.ideasiclex.com. 

For media inquiries, please contact: Will Burns, (617) 304-3268, willb@ideasiclex.com

 
 
 

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