Here you’ll find relevant use cases for Ideasicle X. Articles on the art of generating ideas while working remotely. Insights and studies into creativity itself. All from the desk of our founder and CEO, Will Burns.
Ideasicle X is the first SaaS platform designed specifically for virtual idea generation. That means a customer can recruit any four people on Earth to work together on an assignment. For enterprising Freelancer Creative Directors, subscribing to this tool could change the way they look at their business. Specifically, it could turn Creative Directors into idea “agencies.” Let me explain.
Read MoreIdeasicle X is about to launch and change the advertising world. We’ve talked about why the platform uses four freelancers as a team, how the building and riffing are the magic, and how the virtual nature actually accelerates creativity. But what we haven’t talked about is the critical roles the customer plays in all this. In short, the agency customer not just a bystander, but an active participant. Let me explain.
Read MoreThe platform facilitates collaboration between creative teams on a blog-like stream. Ideasicle X, a new freelance and collaboration platform for agencies, launched on Monday as a subscription-based product for the remote work age. The platform connects agencies with freelancers or internal talent for specific projects and helps them brainstorm better remotely by collaborating on ideas in a blog-like stream.
Read MoreWe hosted a live webinar in March that is timely for the advertising world still in the midst of this pandemic and remote working. How are agencies responding? How are in-house agencies responding? How are professional freelancers responding? We found out with our round table discussion with some advertising heavies:
TBWA/Chiat Day NY CEO, Rob Schwartz
Blackbaud’s (In-house) Agency 545 Director, Veronica Volborth
Ex-Wieden Freelance Creative Director, Monica Taylor
Live panel discussion hosted by Ideasicle X CEO, Will Burns, to discuss how advertising agencies, in-house agencies, and freelancers had to pivot with their creative methods in response to the Covid pandemic. March 5, 2021, at 11:00 a.m. EST. Panelists include: TBWA/Chiat Day NY CEO, Rob Schwartz, Blackbaud’s (In-house) Agency 545 Director, Veronica Volborth, & Ex-Wieden Freelance Creative Director, Monica Taylor
Read MoreEveryone in advertising knows that the creative brief must be inspiring. It’s understood. But it occurred to me recently that no one talks about why inspiration is necessary. Ironically inspired, I wrote this piece as my answer. Inspiration is the invisible bridge to new ideas.
Read MoreIt’s funny. When I started the original Ideasicle in 2010 I figured if I could use technology to tap into world-class minds then the sacrifice of doing the idea generation online would surely be overwhelmed by the great minds. But what I quickly learned as we did more and more idea projects was that the virtual nature had virtues far beyond giving me unbridled access to great minds. Here’s what I learned.
Read MoreI believe virtual idea-generation is better than in-person idea-generation. I admit it’s not an intuitive notion (and even debated a skeptical host Justin Brady on his podcast about it), but that’s exactly what I have experienced for the last ten years developing the Ideasicle X platform. Four freelancers working together vs two, each reduced to a typeface so no human bias can get in the way, allowing creativity to happen when it wants, etc. Well, here’s another one. Creativity increases when you are at home and freelancers tend to be, you guessed it, working from home.
Read MoreWhile services like Zoom and Teams have saved much of the business world during the pandemic, providing a virtual way for people to continue to engage and remain productive, a major complaint from remote workers these days is Zoom-fatigue. I get it, and have experienced it. Too many Zoom meetings can be soul sucking and difficult to maintain on any given Tuesday. While Ideasicleˣ is a technology platform most of the ideas happen offline. Let me explain.
Read MoreA coincidence is when two seemingly unrelated events happen at the same time providing the observer with a larger, more meaningful interpretation of those two events. Ideas are the result of two seemingly unrelated thoughts that happen at the same time providing the observer with a larger, more meaningful interpretation of both. Or, in short, a new idea. The Ideasicleˣ platform forces “idea coincidences” like these to happen in three important ways.
Read MoreWe are so excited about our resolutions for 2021, we’re feeling they’re a little more revolutionary than resolutionary. At least as they relate to the advertising industry. Here are our three New Year’s “Revolutions”.
Read MoreIf I may, I’d like to share with you my motivations behind creating Ideasicleˣ. I’ll start by reviewing a few of my personal driving principles and then explain how Ideasicleˣ is the ultimate manifestation of those principles. Warning, though, this may get a little deep or “woo-woo” for some.
Read MoreWe will be launching the Ideasicleˣ platform in early 2021. At first only taking on 50 customers as a “scaling precaution” on our end. But those 50 customers will get a subscription to Ideasicleˣ for one year at 1/2 the retail price. That’s $250/month instead of the normal $500/month for an Individual Plan (learn more about our plans here). But it’s only for those on our email list. Sign up today.
Read MoreI only asked advertising agency White Rhino to do one beta test, but I spoke with White Rhino’s CEO, Dan Greenwald, and he said Ideasicleˣ has transformed how they work as an agency. They’ve since conducted multiple idea projects for multiple clients. Here’s their story.
Read MoreFor decades I’ve been studying creativity. I find it fascinating and important work. Because what is human progress if not the cumulative creative acts across all humanity at any given moment? As such I am always looking for new research into the human mind and into creativity itself with the goal of improving our ideas and accelerating progress. Below are my favorite 12 studies so far. Click the “Source” button within each section to read more about that study.
Read MoreThere are many reasons that ideas happen quickly and exponentially on the Ideasicleˣ platform, but one of the most important is the degree to which the creative brief inspires the team. Let’s stop what we’re doing and talk about how to inspire your teams with a creative brief, be they Ideasicleˣ teams or your own.
Read MoreYou could invite any four people to the Ideasicleˣ platform and you will have a productive idea session. But what we’ve found is that the more diverse the team, the more territories will be explored. Here are a few things to consider when maximizing diversity when recruiting a team, realizing it’s not a perfect science.
Read MoreIdeasicle X was ten years in the making. Here’s the inspiratino that started at Wrnold Worldwide and led to the original idea-generating machine, Ideasicle, and then to the new SaaS platform.
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