A marketing problem is just the absence of an idea.

After 30+ years in advertising at agencies like Wieden & Kennedy, Goodby, Arnold, Mullen and others, my mission in life is to help businesses vanquish their marketing problems. Retainer relationships (or projects) with brands or with agencies. And if needed, we have a very powerful tool, Ideasicle X, which gives us access to some of the greatest advertising minds in the country for ideas at will (no pun intended). It’s truly like having a fractional creative department at our fingertips.

what i do For Brands:

• Fractional CMO / Brand Consultant - ongoing, deep brand consultation (2 FRACTIONAL SLOTS AVAILABLE)

• Brand ideas - research, idea development (taglines), manifestos (see case studies below)

• Communications plans

• Creative briefs that inspire (click here for my perspective on briefs)

• Presentation narratives/building

• Manager/Organizer for Ideasicle X idea projects and productions

• Presentations / Workshops - branding 101, presentation development 101, virtues of virtual, science of creativity

branding philosophy: Don’t Just Brand The Channel, Channel The Brand

When your company has a powerful brand idea, it’s no longer about what YOU would do in the marketplace. It’s about what your BRAND would do. Employees can “channel” that brand idea into everything they do.

I typically start here with my consulting clients because nothing else matters until you’ve got a brand idea. And I can do it myself or we can involve my Ideasicle Experts. But once it’s done and you’re loving it, we move on to other things (e.g. communications plans, creative briefs, go-to-market ideas/plans, etc.).

PRESENTATIONS / WORKSHOPS:

• “Channel The Brand (Don’t Just Brand The Channel)” - fundamentals of branding, 2 hours plus 30 minute workshop

• “Presentation 101: The Art Of” - co-presentation with Monica Taylor including best practices for composing/designing great presentations and for high impact delivery, 90 minutes

• “Virtues of Virtual Idea Generation” - turns out there are many surprising ways I’ve found virtual creativity in groups is better than in-person brainstorms, 30 minutes

• “The Science of Creativity” - multiple research studies that I’ve uncovered over the years that show us how we can improve our creativity, 1 hour

• “Ideasicle X Under The Hood” - see the software behind the revolutionary idea generation platform, 30 minutes

brand idea case studies