Consulting case study:

Seybert’s Billiards Supply

“We were able to have some of the most creative minds in the country, really, thinking about our business.”

Immersion Learning

Seybert’s is a billiard supply company who felt they had a dated, undifferentiated, unexciting look and feel. Worse it had no real message for pool enthusiasts, it was just an online store. Our job was to take all that was wonderful about Seybert’s and make it meaningful through a powerful brand idea.

Key insight

Sybert’s billiard products were made for serious pool players who not only love the game with passion, but love to compete and win. And the brand was about helping everyone make a shot they didn’t think they could make. In fact, the more you love the game of pool, the more you need to make Seybert’s a part of it. It’ll liberate your game.

Round 1 Tagline Ideas

The winner was “Break away.” The language came straight out of pool culture, an invitation to a competitor to start the game with the break. But, more importantly, it captured the intended spirit of the brand’s intentions. To be a leader, to stand out, to be better than the rest, to…break away.