Ideasicle Firebrand

POwerful anthemic brand ideas without the overhead of traditional agencies.

YOUR ANTHEMIC BRAND, DELIVERED.

Without a brand idea you’re left with random acts of marketing. Subjective. Inefficient. Not well thought through. A brand idea unifies your company around a single-minded purpose. Through a joint-venture of three best-in-class entities, we have innovated a unique and focused 1-2-3 process that gives you just the right amount of big-agency talent to transform your brand without the overhead and expense of a big agency.

Say hello to Ideasicle/Firebrand.

A WELL ARTICULATED BRAND ANTHEM IS THE MOST CRITICAL COMPONENT IN A BRAND’S STORY.

It tells the world, and you, who you really are. It burrows deep into the core of your reason to exist. It’s a profound statement that encapsulates a brand's essence, its values, and its mission aligning employees, customers, and stakeholders.

MORE THAN ANYTHING, IT’S YOUR NORTH STAR.

An anthem is more than a marketing gimmick. Do it right and it can build credibility, authenticity, and trust. But just as not everyone can write anthemic songs like Imagine or Born To Run or Star Spangled Banner, the same is true with brand anthems. There’s a way that moves people and there’s a way that leaves them cold. They are not like any other piece of communication. Ideasicle Firebrand is for startups creating a new brand from scratch as well as established companies who’ve lost their way or that are launching a new product.

BRAND IDEA + BRAND SCRIPT + BRAND VIDEO = $100,000

Part of the vision of the Ideasicle/Firebrand joint-venture was to use technology and relationships to streamline the process so we get access to the precise amount of world-class advertising talent at the precise times in the process, thereby eliminating big-agency overhead. We simply want our big brand ideas and the resulting anthemic brand videos to be accessible to both small and large companies. So—$100,000 per brand project.

includes:

Ideasicle X: Generate two rounds of brand ideas/taglines from world-class creative talent.

Ernie Schenck Creative: Compose a compelling, emotional video script bringing to life the approved brand idea.

Conductor: Produce an anthemic video that really moves people.

Details below.

Inquire

Ideasicle Firebrand is about having the right talent at the right time (and no more)

We’ve designed a streamlined, modern, efficient process that gives clients exactly the right expertise in exactly the right places. And without the unnecessary overhead of traditional agencies.

**Ideasicle X**, Will Burns
**Experience**: Wieden & Kennedy, Goodby, Arnold, Mullen

1. Brand Ideas/Taglines: 2 weeks

Will Burns will immerse himself in your business with the goal of developing a strategy and creative brief. He’ll then utilize the Ideasicle X virtual web application to recruit a team of four A-list creative talent (Ideasicle Experts) who have the ideal experience for the job. We then brief the team, monitor the idea sessions, and prepare a presentation of at least ten different brand ideas in the form of taglines. Each idea will include the tagline, a description of the intent, rationale as to why we think it’s a good idea, and a visual to capture the “vibe” of the idea. Armed with your feedback from Round 1, the same team of four go back to work on 10+ new brand ideas. Only taglines where we find no obvious trademark conflicts via uspto.gov site will be presented. Once a brand idea is approved, we move to step #2.

**Ideasicle Expert**, Ernie Schenck
**Experience:** Hill Holiday, Pagano Schenck & Kay

2. Brand Anthem Video Script: 2 weeks

Once we have the tagline approved, it’s time for the video script. Award-winning writer, author, Ideasicle Expert, and CA contributor, Ernie Schenck, will write a powerful anthemic script to bring the approved tagline to life, romancing it, and giving it emotion like only he can do.

Includes two rounds of revisions.

**Conductor**, Margie Sullivan
**Experience**: Arnold Worldwide, Redtree Productions

3. Brand Anthem Production: 3 weeks

Margie Sullivan of Conductor will take the approved script and put a team of producers, editors, and post-production experts together to bring Ernie’s script to film. Music will be selected, animations if necessary, VO work done, all of it with the creative professionalism Conductor is known for.

Total timing: 7 weeks

Total cost: $100,000

The result: an anthemic brand

Use your Brand Anthem Video to inspire employees, to galvanize all company behavior, and excite any investors or potential investors. Post it on your website, social media, trade shows, and wherever your brand needs to show up and show up big. And galvanize your marketing and advertising with the glow of a singular, powerful message.

Let’s go.

schedule discussion

Case Study

Rogerson develops and manages affordable housing, assisted living/memory care, adult day health for older adults. Everything Rogerson does in some way helps older adults pursue their happiness. Ideasicle X came up with over 20 different taglines that express that truth. One was approved. Ernie wrote a script that brought that wonderful line to life. Then Conductor worked its production magic. Here’s how it all went, step by step.