IX Use Case: How Consultants Can Dramatically Augment Their Offering
According to IBIS World, there are 417,827 marketing consultants in the United States in 2022, ranging from pure-play client-side consultants to subject-matter experts to freelance creative people to everything inbetween. How does a consultant differentiate from the other 417,826 consultants out there? By augmenting their offering with big ideas using Ideasicle X, that’s how.
You + 4 = 10
Subscribe to Ideasicle X and you will have access to world-class creative people we’ve hand picked - our Ideasicle Experts - but you’ll also be able to invite your own favorite creative people, ex-partners, current partners, people you admire and work well with, to idea projects. You can all work on assignments together using our proprietary virtual model. Think about that.
Imagine pitching a client on this concept. Not only can you bring your clients strategies, you can bring them ideas that bring your strategies to life. You could also increase your “basket size” by positioning your practice and a hand-picked team of four creative people to clients as THE team to go to for ideas. You’re already the strategy person, so it’s not a large leap to be the idea person as well.
You could name your group, brand it, create a website pushing it, all powered by Ideasicle X (though no need to admit that if you don’t want). Hell, set up an LLC and trademark the name of this group. Or just build this new feature into your existing practice.
Regardless how you play it, with Ideasicle X you are no longer a lone consultant in the wild, but a creative powerhouse ready for anything your clients throw at you. Sold at a premium, of course.
Which reminds me…
our proXy service Is Exactly This
I already do this. Our proXy Service is me, Will Burns, CEO of Ideasicle X, using the Ideasicle X platform as a customer on the side. I pitch clients on the power of ideas and of my ability to craft a powerful brief, recruit a team, contribute to the ideation, curate the ideas, and prepare compelling, clear presentations of my favorite ideas for the client.
I charge $15,000 for one round of ideas (at least ten ideas) and $25,000 for two rounds. You could charge more or less. Up to you. There’s no reason you can’t do the exact same thing and simply call it something else.
Nothing is unthinkable.
How to augment your consulting business using Ideasicle x:
Subscribe to Ideasicle X for $99/month (subscribe for a year and get a free month)
Name your company if you don’t already have one (talk to your accountant about incorporating)
Figure out your pricing model
Create website—or add to your existing site—supporting this new service
Email all your past clients with your proposition, link to your site, and get to work
If you’d like to discuss this or have questions, email me and we can set something up. Happy to spit-ball scenarios with you.
Because Ideasicle X is more than just a virtual idea generating SaaS. It could be the idea platform for your consulting business.
Will Burns is the Founder/CEO of Ideasicle X. Follow him on Twitter @willoburns.