For The Love Of God, If You're Going To Spend $7M To Run A Super Bowl Spot, Spend $30K On A Great Idea

 

The game is over, the ads have run, and once again we are sorely disappointed. The Super Bowl is supposed to be The Beatles of advertising, the best of the best, the spots with the biggest and most creative ideas. But, with a few exceptions this year, they were flat and/or non-ideas. Yet still cost on average nearly $7M a pop to run. Not sure about you, but we’re tired of it and we’re taking this problem into our own hands.

Finally, a super bowl promotion for the advertisers.

How to participate in this offer:

  • First, remind yourselves you’re going to be spending a whopping $7M+ on Super Bowl spots next year (wallow in that number before moving on)

  • Call us or email us at Ideasicle X and we’ll find a time to meet - even if it’s in the summer, closer to the event

  • Brief us over a Zoom call with whatever materials you have

  • We will then deploy our ProXy Service, which means we will write a creative brief (and create video explainer), recruit a team of 4 A-list Ideasicle Experts (click to see our talent - we’re not kidding around here), utilize our Ideasicle X virtual platform to monitor the ideas over one week, curate a presentation of at least 10 different Super Bowl spot concepts (not scripts, concepts)

  • Presentation #1: Zoom presentation of all 10+ ideas. We get your team’s feedback, which becomes the brief for the next round of ideas

  • Presentation #2: One week later, we come back with another Zoom presentation with 10+ new ideas inspired by your feedback

  • You choose one concept of the 20+ as the finalist

  • One of the writers on the original Ideasicle X team will then be assigned to write a script, which will include two rounds of revisions

  • Total timing beginning to end: 3-4 weeks

  • All this for $30,000

  • Execution: either hand it over to your agency (or if you’re the agency, to yourselves), or we can help you with the entire execution drawing from our vast network of production partners

Advertising on the Super Bowl is too important to not take advantage of this promotion.

If you’re a marketer, imagine getting 20+ ideas from Ideasicle X creative talent as insurance against your agency missing the mark. If you’re an agency, imagine getting the creative boost of 20+ ideas when your talent is stretched on other business (we’ll knock $5K off, too, because you’ll probably want to write the script yourselves).

For everyone else, imagine a Super Bowl 2024 where all the TV spots are great.

It’s time to make the Super Bowl the Beatles of advertising again.

ABOUT THE AUTHOR.

Will Burns is an advertising veteran from such agencies as Wieden & Kennedy, Goodby Silverstein, Arnold Worldwide, and Mullen. He was a Forbes Contributor for nine years writing about creativity in modern branding. And he is currently the Founder & CEO of the revolutionary virtual-idea-generating company, Ideasicle X. Sign up for the Ideasicle Newsletter and never miss a post.

 
PromotionWill Burnssuper bowl, advertising, creative, spots