Ideasicle X CEO Will Burns On LinkedIn Live With Jody Sutter

 

Will Burns and Jody Sutter on Jody's show "Just Ask Jody."

In case you missed it, I was interviewed by new biz guru, Jody Sutter, this week on her LinkedIn Live show, “Just Ask Jody.” We talked about advertising new business tips and tricks as well as some old war stories.

Points covered:

  • Importance of having a brand idea as an agency (yes, as an agency)

  • The "letter" Will sent to RadioShack that got Arnold into a $250,000,000 pitch (and they won)

  • Marketing crimes letters (new biz tip) - letters to companies who you think are missing the mark with a clear POV as a prospecting tool

  • "Chemistry" with a client vs projecting “potential" in a pitch

  • Democracy vs Dictatorship in the pitch process

  • Ideasicle X and how it helps agencies jump start their own pitch process

  • Much more…

Founder and CEO, Will Burns

Will Burns is a Fractional Marketer and the Founder & CEO of the revolutionary virtual-idea-generating company, Ideasicle X. He’s an advertising veteran from such agencies as Wieden & Kennedy, Goodby Silverstein, Arnold Worldwide, and Mullen. He was a Forbes Contributor for nine years writing about creativity in modern branding. Sign up for the Ideasicle Newsletter and never miss a post like this.

 
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