Here you’ll find relevant use cases for Ideasicle X. Articles on the art of generating ideas while working remotely. Insights and studies into creativity itself. All from the desk of our founder and CEO, Will Burns.
According to IBIS World, there are 417,827 marketing consultants in the United States in 2022, ranging from pure-play client-side consultants to subject-matter experts to freelance creative people to everything inbetween. How does a consultant differentiate from the other 417,826 consultants out there? By augmenting their offering with big ideas using Ideasicle X, that’s how.
Read MoreWhether you’re a traditional ad agency, in-house agency, or a marketer running a marketing department, you’re always looking to use your own people for as much as possible. You want to avoid the expense of hiring freelance help, there’s no learning curve with your existing staff, and it just plain feels more “pure” to use your own people. But there are times when outsourcing ideas makes good business sense. Here are three.
Read MoreI remember reading the appeal from a Ukraine advertising agency to creative people the world over for the first time. Reading the words from this Ukrainian advertising creative person asking for ideas to help stop World War 3 really hit home for me, as I bet it did with many in our business. It was billed as “The most important brief ever” and man were they right. Here I am running and idea-generating platform! I had to contribute to this calling. And now I want to share the entire process with you, including the ideas.
Read MoreMany larger “full service” advertising agencies, through no fault of their own other than growing, can end up as a collection of siloed P&Ls. This wing is for the advertising team, that wing is for PR, and that wing over there is for digital. Oh, and media? You’re on a different floor completely. While this built-in insularity is good for the health of the respective disciplines, it’s not always good for coming up with the best ideas for an agency’s clients. And that’s because ideas are generated within those disciplines and not across them.
Read MoreAn in-house agency at a major retailer is extremely talented but their creative people are incredibly busy with the day-to-day retail output and even if they weren’t their teams admit they can get pretty close to their business. Too close, sometimes. Like they’re inside a wave and can barely see beyond the plunging breaker. So they want some outside thinking to help break out of past creative paradigms. Specifically, they really want this fall’s TV campaign to be different from anything they’ve done before.
Read MoreWhat this use case illustrates is that Ideasicle X can be a powerful weapon in a time-constrained pitch to jump start an agency’s creative process. Within days Amy had forty ideas she wouldn’t have otherwise had. And her favorite ten ideas inspired her own teams to come up with new ideas. Amy could have started the creative process organically with nothing or she could have started with ten ideas on the wall. She chose the latter and within a week had four tight, fantastic ideas ready for presentation. And enough time to flesh those ideas out further than the client required.
Read MoreI only asked advertising agency White Rhino to do one beta test, but I spoke with White Rhino’s CEO, Dan Greenwald, and he said Ideasicleˣ has transformed how they work as an agency. They’ve since conducted multiple idea projects for multiple clients. Here’s their story.
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