"THE MUSIC-FORWARD BRAND" - Mark Ray

Wouldn't it be cool to search a huge library of independent recording artists for sound clips or full songs and do so with a powerful search function to help you find the right mood, the right lyrics, the right instruments, the right anything? This is the session for you. This Learning Session is titled "The Music-Forward Brand" with Mark Ray. Mark has been in the advertising business serving as creative director for decades. But he has long history in the music business, as well. He's been recording with his band, Camerado (https://linktr.ee/cameradomusic), for starters.

But he also founded the Undertow Music Collective in 1995 with friends from Uncle Tupelo, Wilco, Son Volt, Jayhawks, etc, one of the first 5 indie labels on then-new Apple iTunes. In this episode, we asked Mark to show our Ideasicle Experts what the latest tools were for music creation, be that artificial intelligence or otherwise. Fascinating stuff. But the most fascinating was his own library of independent artists mentioned above. You gotta see it.