"A FASTER HORSE" - Ben Jones

Ben started Unskippable Labs - a division inside Google that helped clients make their ads work as hard as possible on YouTube. Creative is the dominant driver of ROI—make sure every idea works as hard as it can. Leveraging learnings across millions of ads and billions of hours of watch time, Sundogs has built the most powerful and sophisticated creative diagnostics in the world. In his presentation "A Faster Horse" Ben shares a detailed breakdown of how AI engines work, in order that we be able to use more effectively in the creative process. Important lessons in what we can and can't do with AI today. Lots of good discussion at the end in the Q&A with the Ideasicle Experts around how creatives in advertising shouldn't shy away from AI, but embrace it and use your creativity to make something already powerful EVEN MORE powerful due to your creativity. So good.