In his presentation "A Faster Horse" Ben shares a detailed breakdown of how AI engines work, in order that we be able to use more effectively in the creative process. Important lessons in what we can and can't do with AI today. Lots of good discussion at the end in the Q&A with the Ideasicle Experts around how creatives in advertising shouldn't shy away from AI, but embrace it and use your creativity to make something already powerful EVEN MORE powerful due to your creativity. So good.
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