IX Use Case: Clients Create "Super Teams" Across Their Different Agencies
Most clients have multiple agencies working on their brands in different capacities. There’s a lead agency (AOR), a media agency, and then any combination of PR, social media, design, and/or promotions agencies. Each has its own superstars with masteries of their respective disciplines. What if a client could have these superstars form “Super Teams” and work in concentrated ways together coming up with ideas?
A client with a Subscription to Ideasicle X can do exactly that (only $1,089 per year). A client can open up an idea job on the IX platform and then invite the superstars from their various agencies to participate and come up with ideas in teams of four. That is already a powerful concept, but here’s why it may just be the “killer app” for marketing clients.
Get more out of the agencies’ senior talent
Since clients can invite specific people to an idea job, they can invite senior talent from the respective agencies. They will be honored they were chosen. Clients will get to pick their brains in a direct way. Win-win.
Also, clients can build into their next fee negotiation with the agencies a certain number of projects hitting up their people as idea generators. The agencies will appreciate this incremental revenue and clients will love wielding such power in the form of genius marketing ideas.
Multiple perspectives colliding
We’ve found that having multiple perspectives colliding on our platform (four of them, to be exact) inspires exponentially more/better ideas. The reason it works so well is that the participants bring their experience and expertise to the project, and that experience and expertise is likely different from the other three. The different perspectives of the team members inspire each other to think differently with every idea, every build on other ideas, and every riff. Expect 35-50 ideas per one-week session. It’s sorta nuts.
clients are in the middle of the creative process, not at the end of it
As the Organizer of the job, the client gets the same notifications that the team gets when ideas or builds are posted. They can even post their own ideas and comment on the team’s. This is powerful because it gives clients realtime visibility into the creative process. You can course-correct the team if they go astray or encourage the ideas you think show promise. Both help steer the team and increase the odds of genius. Talk about agency-client collaboration.
It’s like a Parallel universe
One of my Ideasicle Experts once said she loved working on Ideasicle X projects because she could do it in the “in-between times of the day.” And you know what? That’s exactly how creativity works. When a client posts a brief and invites a team, the team gets an email with a link to that job’s “Idea Stream” (where all the action happens). Here, the team can view the video the client posted of the brief and follow along with the PDF that was uploaded. There are no meetings, no calls, no Zooms.
The team takes in the brief as soon as they can and then, now inspired, when ideas hit them (even when they’re working on other stuff, which is how creativity happens), they can post that idea right from their phone. The rest of the team (including the client) gets an email notification that an idea has been posted with a link directly to that idea. And the building and riffing between them ensues.
But it is very much like working in a parallel universe. And the overwhelming number of ideas that will be posted within a week is very much like magic.
Unlimited idea projects per month
One subscription to IX for $1,089 per year and clients can open unlimited projects per month, even multiple projects at a time. It’s like an online idea carnival. Come up with new product names with one job, themes for a trade show booth with another, and promotional ideas for another. All different ideas, all different teams. Crunch all you want.
Ideasicle X is very easy to use
The platform is cake to use. But even so we will be there for you for the first 2-3 projects helping you set up the jobs, invite the teams, upload briefs, and monitor jobs. Until you get the hang of it.
I’m sure you’ve got questions. Let me show you the platform. Click here to schedule a short demo.
Just in case you ever need fantastic ideas quickly from your existing agency Super Teams.
Will Burns is the Founder & CEO of the revolutionary virtual-idea-generating company, Ideasicle X. He’s an advertising veteran from such agencies as Wieden & Kennedy, Goodby Silverstein, Arnold Worldwide, and Mullen. He was a Forbes Contributor for nine years writing about creativity in modern branding. Sign up for the Ideasicle Newsletter and never miss a post.