Here you’ll find relevant use cases for Ideasicle X. Articles on the art of generating ideas while working remotely. Insights and studies into creativity itself. All from the desk of our founder and CEO, Will Burns.
2024 is moving by at a blinding pace. But 2025 is giving us clues as to what marketers could be doing now in order to get ready. We want you to be prepared, so we’ve been thinking about what the three most important “kinds” of ideas marketers can be thinking about now in preparation for what will likely be a wild 2025.
Read MoreWhile the stock market has been on fire this year, economists warn that stock-market performance is not how we assess the overall health of the economy. And it turns out other key economic indicators are pointing to a downturns. In fact, the agencies and clients I speak with regularly tell me they are already starting to feel the economy weaken. Less advertising business for agencies and freelancers because their clients are understandably getting more nervous every day.
Read MoreMost clients have multiple agencies working on their brands in different capacities. There’s a lead agency (AOR), a media agency, and then any combination of PR, social media, design, and/or promotions agencies who also bring their expertise to the client. Each of these agencies has its own superstars with masteries of their disciplines. What if a client could have these superstars form Super Teams and work in a concentrated way together coming up with ideas?
Read MoreIdeasicle X is a software platform designed to help marketing organizations and agencies tap into world-class freelance talent to come up with creative ideas. It’s an incredibly powerful tool R&D’ed over a ten-year period of virtual trial and virtual error. However, it is a clear disruption to our normal ways of coming up with ideas. As such, it’s not right for everyone. What follows a five situations where an Ideasicle X Subscription (IX) may NOT be right for your organization.
Read MoreA wise man once told me, “Half of marketing is knowing when to say no.” Without a confident ability to say no, a marketer is left with random acts of marketing. A promotional idea over here that has zero connection to a social media idea over there. A TV spot that doesn’t continue the conversation on the website. An “About” page on the website that says stuff, but really says nothing. But the question is, how does a modern marketer know when to say no and when to say yes? When you have a clear, powerful, well articulated brand idea, that’s how.
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