Mike Hayward From Copacino Fujikado Has Some Advice For New Ideasicle X Subscribers
Seattle’s Copacino & Fujikado
I met Copacino Fujikado’s Executive Creative Director, Mike Hayward, in 2015 when I spoke at a MAGNET conference. MAGNET is a global network of 40+ creative agencies around the world. They get together to share best practices, collaborate, and generally help each other. I was invited to share my strategies for winning pitches as well as the Ideasicle concept. Anyway, Mike got a refresher on Ideasicle X last fall and in January subscribed to the platform with a very interesting project with one of his clients.
While he can’t share the client or details about the assignment, Mike was kind enough to share quite a bit about his experience and even provide advice to future Ideasicle X customers. Take it away, Mike.
Mike Hayward, ECD Copacino Fujikado
There’s a lot to like about the Ideasicle model. We got access to freelancers with experience at some of the top agencies in the world and were able to put together a crack team within a couple hours with expertise specific to our project.
The team then generated a wealth of creative ideas in a matter of days. The unique platform, which is very user friendly, allowed me to easily follow along in real-time and provide feedback and direction throughout.
One suggestion to new Ideasicle clients: I kicked off our internal creative team and Ideasicle teams at the same time. In hindsight, I would have kicked off the Ideasicle team first so our agency team would have ideas to build upon earlier with more time to polish them for the client presentation.
Overall, it was a really good experience and we definitely plan to tap Ideasicle X again in the near future.
For Mike, his subscription to Ideasicle X was about access to world-class talent, the speed of idea generation from his team of four, and his ability to have visibility into the creative process the entire time. To his suggestion about kicking off Ideasicle teams prior to internal teams, we talk about this all the time. Use Ideasicle X to jump start your internal teams. It’s designed for exactly that and we manage the whole thing. But you can do it yourself, like Mike, with a subscription.
Thank you, Mike, for the kind words. Looking forward to your next foray.
Agency folk, if you’re still not sure you want to try Ideasicle X and have questions, let’s find a time to discuss. I’ll share a demo and answer all the questions you have. You’ll see immediately the advantage it can provide your agency.
It will seem unfair. It will seem unthinkable. And yet it will be neither. :-)
Will Burns is the Founder & CEO of the revolutionary virtual-idea-generating company, Ideasicle X. He’s an advertising veteran from such agencies as Wieden & Kennedy, Goodby Silverstein, Arnold Worldwide, and Mullen. He was a Forbes Contributor for nine years writing about creativity in modern branding. Sign up for the Ideasicle Newsletter and never miss a post like this.