We recently took on a project that challenged us in ways we hadn't anticipated. It started with a bold client (a research company) who proposed a unique approach: form three teams composed of both our seasoned Ideasicle Experts and college students from Texas—students who represented the very market we were targeting. Sounded smart, at least on paper. But could students with very little life experience bring something valuable to the table? Um, yeah.
Read MoreI met Copacino & Fujikado’s Executive Creative Director, Mike Hayward, in 2015 when I spoke at a MAGNET conference. In January, Mike subscribed and tried his first Ideasicle X project. While he can’t share the client or details about the assignment, Mike was kind enough to share quite a bit about his experience and even provide advice to future Ideasicle customers. Take it away, Mike.
Read MoreRogerson is a nonprofit that develops and manages affordable housing, independent living, assisted living/memory care, and adult day health for older adults. We have a complex ecosystem and a layered “operating world” requiring different levels of expertise, requirements to market to myriad constituencies, and challenges the organization to speak with a unified voice. Here is Rogerson’s testimonial about the Ideasicle X process.
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