That’s it. That’s the whole blog post.
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Firebrand is the combination of Ideasicle X, our virtual web application designed for virtual idea generation, Ernie Schenck, renowned and award winning creative director and writer, and Conductor, a full service production company, with the singular aim of developing brand ideas with A-list creative talent all the way through to a brand anthem video, and all for $100,000. Here’s how it came to be.
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Rogerson is a nonprofit that develops and manages affordable housing, independent living, assisted living/memory care, and adult day health for older adults. We have a complex ecosystem and a layered “operating world” requiring different levels of expertise, requirements to market to myriad constituencies, and challenges the organization to speak with a unified voice. Here is Rogerson’s testimonial about the Ideasicle X process.
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MassPay was a triple decker of cascading idea needs. The named needed to change, though that wasn’t the assignment. They needed a brand idea to unify the company around a singular rallying cry. And then they needed a logo inspired by both. It was a tall task, but we were up to it and the MassPay clients were terrific. Here’s their story.
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