Which led to a discussion about the importance of “branding” in marketing these days. Was it more important or less than, say, ten years ago? The overwhelming consensus was that branding seemed less important today. And this is about when I introduced a potentially correlating fact.
Read MoreI have fractional relationships with brands and agencies advising on branding, strategies, and market opportunities. However, I also bring with me the best creative people in the advertising industry. Whenever and wherever they're needed.
Read More