Here you’ll find relevant use cases for Ideasicle X. Articles on the art of generating ideas while working remotely. Insights and studies into creativity itself. All from the desk of our founder and CEO, Will Burns.
Many businesses think their logo is their brand. Spoiler alert: it’s not. A logo, like a brand name, is simply a symbol that represents a brand, but it doesn’t define the brand itself. What makes a brand truly powerful goes much deeper than visuals or words.
Read MoreI was interviewed this week by Fox News Digital about the effects of brands going “woke” in their advertising. Since my Forbes Contributor days I’ve written about the perils of brands taking sides in highly charged political issues. Because once a company takes a side—either side, mind you— the company alienates its brand to the same degree the issue is polarized.
Read MoreWhich led to a discussion about the importance of “branding” in marketing these days. Was it more important or less than, say, ten years ago? The overwhelming consensus was that branding seemed less important today. And this is about when I introduced a potentially correlating fact.
Read MoreSounds sorta nuts, right? To ask something as abstract and ill-defined as a “brand” a question? Preposterous, really. But perhaps it’s only preposterous because your brand is too abstract and ill-defined. When a brand idea is formed and articulated powerfully and clearly, then it becomes easy for every employee, regardless of their role, to channel that brand idea into everything they do. Here’s what I mean and why it matters.
Read MoreStephanie Greene, or Steph as I now call her, is the Chief Marketing Officer of an innovative body sculpting company called AirSculpt. She’s an ideal client for Ideasicle X because she wanted big-time creative thinking, but didn’t have a big-time budget. Which is exactly what we provide, enabled by our 100% virtual model with access to 40+ creative super friends. Specifically, she wanted to rebuild her brand from the ground up. And quickly.
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