The advertising world is in flux, and so is the way we think about utilizing creative talent. Good talent is expensive and hard to find, the talent an agency has is maxed out, and to top it off client budgets aren’t getting any bigger. In fact, brands are rejecting traditional "agency of record" relationships. Instead, brands are dipping in and out of agencies as they build up their in-house teams. What is an advertising agency to do in this environment? I’ll tell you. Agencies need temporary help on a continuous basis.
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