You may not know this, but not all of the Ideasicle Experts are creatives. We have PR people, planners, retail experts, and media people, all at the ready to bring their respective perspectives to any given idea project. One of our media experts is Mike Labella. I have always found Mike to be one of the most creative media people in the business. I asked him if he’d like to be featured on the blog and, after he sent me his story, I now know why he’s so creative.

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