Here you’ll find relevant use cases for Ideasicle X. Articles on the art of generating ideas while working remotely. Insights and studies into creativity itself. All from the desk of our founder and CEO, Will Burns.
You may not know this, but not all of the Ideasicle Experts are creatives. We have PR people, planners, retail experts, and media people, all at the ready to bring their respective perspectives to any given idea project. One of our media experts is Mike Labella. I have always found Mike to be one of the most creative media people in the business. I asked him if he’d like to be featured on the blog and, after he sent me his story, I now know why he’s so creative.
Read MoreAs you may know, I enjoy studying creativity. The importance of it, the psychology of it, the ways to improve it. I have a whole page on this company’s site devoted to scientific studies around improving our creativity (view that here). So as part of this study I wanted to ask real people whose creativity is their professional product. What their hints, secrets, and rituals were when it comes to creativity. And who better to ask than my own Ideasicle Experts? The question I posed to them: “How do you create?” We got some surprising, funny, and insightful answers.
Read MoreLast week I wrote a blog post introducing our newest Ideasicle Expert, Matt Lindley, to the world (here’s the post). Since then we got a wildly urgent call from an agency who needed ideas in 24 hours. We don’t typically do ProXy Service projects that quickly, but we confidently accepted the challenge. I invited Matt to this project for a couple reasons: one, he’s not only creative but he’s super quick; two, I wanted to get him some experience on the platform. Frankly, I was a little nervous about what his reaction would be to the platform. Matt’s last 14 years has been at digital giants, Sapient Razorfish and (gulp) Google/YouTube.
Read MoreI’ve known Matt for nearly 20 years and have been after him to be an Expert here since I launched in 2010. While at Arnold Worldwide, we pitched and won Vonage, Progressive Insurance, and the RadioShack business, then the largest win in New England history. I always wanted Matt on the pitch team because he has this uncanny super power to disarm his audience with charm, creativity, and, most importantly, ideas. Since Arnold, Matt spent many valuable years entrenched within the Google/YouTube technosphere. Which brings us to his story about the four hour ad. Over to you, Matt.
Read MoreI have known Scott Biniak for nearly my entire career. We worked together at Wieden & Kennedy in the late 1990s on the Microsoft account. I remember being struck by his intelligence, passion, and enthusiasm for advertising and strategy. Since that time he went client side at Nike (among other places) and was the force behind LeBron James’ “We are all witnesses” brand idea. I say “brand idea,” but did you know that line started as an unfunded billboard in Cleveland, OH? I didn’t either.
Read MoreI’ve been told that working on Ideasicle X projects is like playing in a band. There are ideas thrown around to the rest of the “band” and they build on those ideas and riff on them until the polished gems emerge. Well, that’s never been more true, literally and figuratively, than when Ideasicle Expert, Mark Ray, is assigned to an idea job. He’s an idea guy and an accomplished musician. Here’s how he came to be, what he values, and how music is at his core.
Read MoreClaudia Caplan is one of my go-to Ideasicle Experts because she has attitude, she is fearless, she’s brilliant, and says exactly what she thinks. All important ingredients in being successful within our little idea generating platform. But one thing I didn’t know until recently is her relentless curiosity and depth that comes with continuous higher learning. Just an inspiration. But I’m going to let her tell you.
Read MoreI got to see Ernie in action several times when I was at Arnold when he freelanced on pitches. Not that he needed auditions for Ideasicle X. The man is an advertising legend. But I remember being so impressed with his lateral thinking and ability to tell a great story. Well, he wrote a book that is a must-read for anyone in advertising because it’s as relevant today as ever. Ernie, take it away.
Read MoreI’ve known Roger Baldacci for almost 20 years now. I invited him to be an Ideasicle Expert because he’s a brilliant concept guy, has ridiculous energy, he sees the world differently than most (bring up anything paranormal and watch him go), and he’s a great collaborator. Well, he recently trained and ran a Spartan race and I thought the process he went through said a lot about who he is as a person and what he might bring to an Ideasicle X project.
Read More
