Last week I wrote a blog post introducing our newest Ideasicle Expert, Matt Lindley, to the world (here’s the post). Since then we got a wildly urgent call from an agency who needed ideas in 24 hours. We don’t typically do ProXy Service projects that quickly, but we confidently accepted the challenge. I invited Matt to this project for a couple reasons: one, he’s not only creative but he’s super quick; two, I wanted to get him some experience on the platform. Frankly, I was a little nervous about what his reaction would be to the platform. Matt’s last 14 years has been at digital giants, Sapient Razorfish and (gulp) Google/YouTube.
Read More