Here you’ll find relevant use cases for Ideasicle X. Articles on the art of generating ideas while working remotely. Insights and studies into creativity itself. All from the desk of our founder and CEO, Will Burns.
I have been in advertising long enough now to see that “creative ideas” have had a hell of a ride. Depending on the decade, ideas have been the champion soaring to glory, they’ve been battered by industry upheavals, and nearly lost in a sea of endless channels. What follows is my interpretation of the “hero’s journey” of the creative idea through advertising’s chaotic past—its triumphs, trials, and a future where I believe it’s poised to reclaim its rightful throne.
Read MoreIf you ask the great Rick Rubin, he’d likely say ideas exist already outside of space/time and when their time has come enter our three-dimensional universe through…someone, anyone whose vibration matches that of the idea. Deep stuff, for sure. It seems to me that, since we can’t force an idea to happen, all we can do is increase the odds of one happening. So I looked at Ideasicle X anew to see if and how, exactly, it increases the odds of great ideas. Here are three ways I came up with.
Read MoreLast week I wrote a blog post introducing our newest Ideasicle Expert, Matt Lindley, to the world (here’s the post). Since then we got a wildly urgent call from an agency who needed ideas in 24 hours. We don’t typically do ProXy Service projects that quickly, but we confidently accepted the challenge. I invited Matt to this project for a couple reasons: one, he’s not only creative but he’s super quick; two, I wanted to get him some experience on the platform. Frankly, I was a little nervous about what his reaction would be to the platform. Matt’s last 14 years has been at digital giants, Sapient Razorfish and (gulp) Google/YouTube.
Read MoreEvery Ideasicle Expert has agency over themselves. Beyond their individual genius, their agency over themselves pays powerful dividends when it comes to virtual idea generation. Here’s why.
Read MoreCould artificial intelligence further improve the virtual model we’ve already created with Ideasicle X? To explore what’s possible I’ve had several conversations with companies who specialize in AI. What follows are simple applications of AI we came up with, progressing from the basic wow to the less expected holy moly.
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