AI: The Great Equalizer of Creativity, But at What Cost?

In the world of creativity, there has long been an unspoken divide—those who seem naturally gifted with imaginative prowess (like our Ideasicle Experts) and those who struggle to come up with anything original. But with the advent of AI, that gap is starting to close. AI is not just a tool for automation and efficiency; it's now being harnessed to elevate the creative abilities of individuals. A recent study from the University of Exeter reveals just how AI is leveling the playing field.

CreativityWill BurnsSeptember 4, 2024AI, artificial intelligence, creativity, university of exeter

ChatGPT Is Not Innovative Or Creative, But It's Still Useful For Innovation And Creativity

We’ve been playing around with ChatGPT now for a few weeks. And while many sages in the advertising industry are poo-pooing it for not being innovative or bringing truly original creativity, I think they are missing a powerful and useful application of this technology. And one we plan to use at Ideasicle X.

Applications Of AI In The Ideasicle X Model: From Wow To Holy Moly

Could artificial intelligence further improve the virtual model we’ve already created with Ideasicle X? To explore what’s possible I’ve had several conversations with companies who specialize in AI. What follows are simple applications of AI we came up with, progressing from the basic wow to the less expected holy moly.

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