Artificial Intelligence cut our Hallmark production costs by about 70%—and it’s coming for the $500 billion ad industry next. For 15 years, Ideasicle stuck to ideation, leaving production to clients. It was principle: no 'production bias' to filter out ideas we don’t have the staff to produce. But when Matt Resteghini at Hallmark saw our AI-generated pitch images, he threw down the gauntlet—produce the campaign Hallmark approved with AI, on a tiny budget. The creative team, Rich Wallace and Ernie Schenck, and I said yes. Why? The campaign was too good, and AI was the only way to do it within budget. What we didn’t expect? This little pivot might just kill the 'time of staff' model for good.
Read MoreEverybody’s talking about Coca Cola’s new Christmas ad, which was made entirely with artificial intelligence. The issues people have with it are many. Everything from it being creepy to others saying Coca Cola cheaped out and didn’t want to pay real actors. I also found the ad to be creepy, particularly the scenes with people in them. And it was in the creepy feeling that I had a small spiritual epiphany.
Read MoreIn the world of creativity, there has long been an unspoken divide—those who seem naturally gifted with imaginative prowess (like our Ideasicle Experts) and those who struggle to come up with anything original. But with the advent of AI, that gap is starting to close. AI is not just a tool for automation and efficiency; it's now being harnessed to elevate the creative abilities of individuals. A recent study from the University of Exeter reveals just how AI is leveling the playing field.
Read MoreWe’ve been playing around with ChatGPT now for a few weeks. And while many sages in the advertising industry are poo-pooing it for not being innovative or bringing truly original creativity, I think they are missing a powerful and useful application of this technology. And one we plan to use at Ideasicle X.
Read MoreIntuitively I have always thought that creativity is a spiritual act. I mean, what is “God” to most people but the ultimate “creator,” right? But I’ve never been able to put my finger on why I feel that creativity is spiritual. So I asked the AI engine ChatGPT and its answer gave me a very interesting insight. Below is the prompt I used, the ChatGPT response, and then my reaction to it. Hope it inspires you a little.
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