Here you’ll find relevant use cases for Ideasicle X. Articles on the art of generating ideas while working remotely. Insights and studies into creativity itself. All from the desk of our founder and CEO, Will Burns.
Clients are bailing on Agencies of Record (AOR) faster than you can say “retainer,” trading predictable monthly fees for a chaotic buffet of unpredictable project work. Pitches, one-off campaigns, quick-turn concepts—agencies need to reframe how they look at these. These projects aren’t just odd jobs anymore, they’ve become critical Idea Events. High-stakes, short-fuse moments where concentrated brilliance is the only way to win the day.
Read MoreThe recent news of Liberty Mutual hiring Bandits & Friends, a small 15-person agency in New York City, as their lead creative partner marks a significant shift in the advertising industry. This move away from larger, established agencies signals a broader trend: the rise of robust in-house agencies on one hand and the evolving scope of the “Agency of Record.” Is that even the right name for these agency/client relationships anymore? More on that in a minute.
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