Clients are bailing on Agencies of Record (AOR) faster than you can say “retainer,” trading predictable monthly fees for a chaotic buffet of unpredictable project work. Pitches, one-off campaigns, quick-turn concepts—agencies need to reframe how they look at these. These projects aren’t just odd jobs anymore, they’ve become critical Idea Events. High-stakes, short-fuse moments where concentrated brilliance is the only way to win the day.
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