Posts tagged outside perspective
Think Outside the Building: Why Outside Freelancers Can Be Your Secret Weapon
Think Outside the Building: Why Outside Freelancers Can Be Your Secret Weapon

Your internal agency team knows your brand, your products, your challenges, and your goals like no one else. But for certain idea projects, where fresh thinking is essential, hiring outside freelance talent is less an expense than a shortcut to a big, valuable idea. Outside freelancers bring unique superpowers. Here are 7 of them.

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Creativity, CommentaryWill Burnsfreelance, in-house agencies, outside perspective
Sometimes You Just Gotta Go Outside For Creative Ideas
Sometimes You Just Gotta Go Outside For Creative Ideas

In my three decade career in the advertising business, I’ve worked at eight agencies in five cities. There wasn’t a single agency who didn’t, at times, go outside to get creative ideas. It’s not ideal, of course. Agencies want to use their own people whenever possible. It’s more profitable. But here are three cases where going outside is the right business decision.

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CreativityWill Burnsfreelance, outside perspective, ideas